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Marketing

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One place where the brand stays right

Brand guidelines, logo kits and campaign imagery sit side by side instead of across four folders and a deck from 2022. Agencies and local teams collect what has been approved themselves.

Today

How it goes today

  • Three versions of the logo in circulation, and nobody knows which is right.
  • The agency emails every week asking for imagery.
  • A local team builds their own variant and breaks the identity.
  • Nobody knows which campaign imagery may still be used.

What the pack adds

  • Brand guidelines as a living document beside the assets: colours, typography, do’s and don’ts.
  • Logo kits with every variant in a single download.
  • Campaigns as an object type, with briefing, imagery and results attached.
  • Approval workflow with rounds, versions and comments.
  • A brand portal on your own domain, where everyone collects what is allowed.

For most customers the brand portal is the reason to buy: it saves hundreds of emails a year.

The core

The core underneath

Everything above sits on the same library: storage, indexing, search, rights and distribution. The pack adds — it replaces nothing.

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