Sport
pack in developmentFrom moment to published post within two minutes
The same chaos as any marketing team, only a thousand times faster and with far more video. Match footage that goes live on Monday is footage nobody sees.
Today
How it goes today
- The best shots of the match are still on a card in the photographer’s bag.
- Players ask for their own imagery personally.
- The sponsor wants to know how often their board was on screen.
- Cutting a clip means waiting for the whole recording to transfer.
What the pack adds
- Players and staff as a people register, linked to face recognition.
- Teams, seasons, matches and match moments as objects.
- Live production over RTMP or SRT, recordings that start on the fixture list.
- Server-side clipping from the full source, with automatic 9:16 reframing.
- Sponsor exposure with estimated media value, and an athlete app where a player sees only their own imagery.
Face recognition is off by default and only switches on with a recorded legal basis — in sport too.
The core
The core underneath
Everything above sits on the same library: storage, indexing, search, rights and distribution. The pack adds — it replaces nothing.
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